Pinterest’s advertising product can now target its existing users

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  Pinterest is fast catching up on social networking giants Facebook’s and Twitter’s vast and one of the most technically involving advertising businesses. The social scrap booking platform is in the process of devising a strategy for advertisers to specifically Continue reading

Google merges Mobile Click Call Data for AdWords advertisers

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Google has been making several changes, though subtle, in its AdWords front of lately, the latest being amalgamation of two separate metric parameters into a single parameter on AdWord’s Mobile Click to Call. Google made this announcement in a Google+ Continue reading

Facebook introduces new advertising platform to multiply its reach

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The coming week will see Facebook, arguably the biggest social networking platform the world has witnessed, pulling the veil off a new advertising platform. The product, reportedly called as Atlas, is a redesigned version of Atlas Advertiser Suite. Atlas Advertiser Continue reading

How Google Analytics benchmarking is set to affect businesses???

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Tech giant, Google, in a recent announcement said that industry benchmarking reports would not be made available to the users of Analytics, who have allowed anonymous data sharing. This comes as pleasant news for Analytics users since the trends which Continue reading

The news of Facebook charging its users turns out to be a hoax!

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Facebook has cleared the air that the news which proclaimed that the social networking giant would be charging its users from the November month of this year is nothing more than a parody. The news article in question, which propelled Continue reading

Microsoft spends 2.5 billion USD to bag Minecraft maker Mojang

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Popular game Minecraft maker Mojang now became a Microsoft entity after a deal of 2.5 billion USD. Of lately, Microsoft has been investing heavily in talent across several fields of technology, be it Nokia in the mobile phone domain or Continue reading

Google Maps now encompasses 104 countries

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The mapping application by search engine Google, Google Maps, has broadened its domain of mapping by adding 20 more countries to its already vast list. The panoramic coverage of Google Maps now encapsulates a total of 104 countries. The new Continue reading

Microsoft announces new Dynamic Sitelinks Feature for Bing Ads

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Microsoft follows Google yet again by introducing the latest Dynamic Sitelinks Attribute for Bing Ads. Justifying its new move, Microsoft explained that the Dynamic Sitelinks Feature is aimed at making improvements on grounds of relevance and click-through rates for SMB Continue reading

What does Facebook’s new News Feed Algorithm change has to offer to its users?

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                                                                                                                                                                                                                        (Image: TED ALJIBE/AFP/GettyImages) Facebook has added another modification to its constantly evolving algorithm. This new change is induced in the News Feed Algorithm. This News Feed Algorithm modification was announced on Thursday. The effect of this new modification in Continue reading