Finally it’s the end of Google Authorship in Google SERP

where-is-my-google-authorship

It was in 2011 when Google brought its experiment of displaying respective author names for searched articles into materialization. The step was aimed at enabling the authors take credit for their content and eventually gather followers by displaying author’s work on the result pages. Author Rank feature also came into existence as a corollary to Google’s Authorship display wherein author scored on the basis of reliability of information which they provided. However, back to present, Google’s official authorship support page made the announcement of culmination of this 3 year long experiment.

Saying ‘Authorship mark-up is no longer supported in Web search’, the search engine said that after 3 years of experiment along with several updates, they found out that the Authorship display was hardly much use to the users and may sometimes even serve as a distraction to the users. These views where aired by Google Webmaster Trends Analyst, John Mueller, in his post on Google+.

This is what happened

Authorship Removed

Further explaining Google Authorship removal from its SERP, he said that this removal would have no or negligible effect on website traffic or ad clicks. Furthermore, the removal of Google Authorship does not make Google+ entirely extinct from Google Search Engine Result Pages. Google+ posts from friends and in relevance to user’s search queries would still be visible on search results. Google Authorship Removal was a foreseen change following gradually after the culmination of Google+ profile photos and Google+ follower count numbers from search results in the month of June.

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She’s a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

About Anagha Naik

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She's a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

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