Google flags off much anticipated ‘Android One’ from India

‘Android One’, one of the highly anticipated Google products of the year is out in open. Google’s top brass including Sundar Pichai, senior Vice President for several of Google’s top selling products including Android, Chrome and Apps, unveiled to the world the new version of Android Operating System platform at New Delhi, India.

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So, how does Android One proves to be better yet affordable Operating System platform?

Effectively, the first releases of Android One Smartphones which would be launched in India by indigenous brands are to be priced at 6399 INR only; thus proving to be perfect enticement for those who venture into Smartphones for the first time.

 

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Android One would project Google applications which would be geared to bear mass effects for the affordable range of Smartphones which it would bring into effect. Google Translate would be included with an aim to break the language barrier with a specific package for Hindi to English to Hindi translations. Google Now would also be customised to provide particular concentration on Cricket and train reservations along with YouTube free access. Furthermore, Android One Smartphones would provide quintessential Android experience on the lines of Nexus Smartphones providing the latest Android update much earlier than other products in the market.

Even service providers welcome Android One market debut

Another factor which came to light is that, there will be perquisites to avail from network service providers as well if one opts for Android One based Smartphones. Some of the leading service providers in the country including Airtel have announced as much as 50 percent of diminished data usage charges and free data packages for a specific time period, most likely to be 6 months, for first prepaid SIM cards inserted in Android One Smartphones. Thus, the lure of Android One Smartphones is already swelling!

3 Indian Smartphone makers namely Karbonn, Spice and Micromax launched their Android One Smartphones with almost exactly same specifications including the common denominator of MicroTek processor. These Smartphones shall, for the time being, be available only online with online portals of Flipkart, Snapdeal and Amazon India in the reckoning for the above mentioned Android One Smartphone makers for exclusive sales of their Android One gadgets.

How and why India became the launch-pad for Android One?

India, being 3rd largest Smartphone market in the world, only behind the US and China, also boosts rapid growth in the sector with projections of Smartphone market becoming double in less than half a decade. Thus, India holds strategic significance for Google’s affordable Android One wherein the market is already crowded with over 80 device makers and even 100$ Smartphones can be titled to be expensive.

 

smartphone IDC CHINA

Originally from Chennai, India and recently labelled in a media report as the strongest man in the mobile world, Sundar Pichai elucidated that with Android One, Google aims to expand the Smartphone market on a significant basis and at a much faster pace. He further explained that Android One, which is seen as Google’s endeavour to develop and provide the best possible software-hardware amalgamation at a magical market figure of 100$, would be able to result in addressing out the challenges of encapsulating the desired trio of hardware-software-connectivity at affordable prices.

 

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She’s a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

About Anagha Naik

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She's a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

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