The latest offering from Google, Adwords’ Call Conversion, is an amazing feature all advertisers have been looking for since the additionof call extension in ads. This featureenables detailed accounting of ad calls, aimed at accentuating the effectiveness of itscall extension in ads. The ‘Call’ button, which now appears alongside the advertisements on Google search results especially if seen through mobile phones, has struck resonance with the requirement of potential users; since it is much more convenient to just give a call and inquire about the advertisement rather than browsing through the entire website of the advertisers. However, until now, while there were features to assess conversion of site visitors who fill in their contact form, there was no such means to gauge on the productivity of ad calls.
Nevertheless, with Google Adwords’ new tracking feature for ad call conversion, one can make a detailed conversion record of the calls made, their productivity, etc in their AdWords reports.The basic intent of this tool is to identify which parameters can result in better Return on Investment (ROI) of your internet call ads. From cross device call conversions, to which keywords generate more ad calls in comparison to other, it helps in complete analysis of calls effecting from your internet ads. The ad call conversion counts can be viewed in different manners of ‘All’ and ‘Unique’ settings. The ‘All’ setting displays every instance of ad calls translating to sales; while the ‘Unique’ setting concentrates on specific instances like multiple purchases, etc. Thus, with this Adwords Updates, now one can also augment the productivity of their ad calls.
There are several benefits which can be sought by advertisers if they utilize Google’s new feature of ad Call Conversion to optimum usage. From assessing which keywords convey the intent in a better manner to modifying ad campaigns as per the call response, this tool is a step forward towards panoramic assistance for Google ad calls advertisers.