Microsoft follows Google yet again by introducing the latest Dynamic Sitelinks Attribute for Bing Ads. Justifying its new move, Microsoft explained that the Dynamic Sitelinks Feature is aimed at making improvements on grounds of relevance and click-through rates for SMB advertisers. Its market rival, Google, has introduced a similar aspect for its venture, AdWords, in the month of July. And tech connoisseurs around the globe expected that a similar step for Bing Ads is imminent.
Matt Bisson of Microsoft further elucidated that the Dynamic Sitelinks are text extensions to the ads on Bing in order to put more light on the ads. Until the introduction of Dynamic Sitelinks, ad headline and ad copy were the only mediums to provide explanation about the ad to the potential consumers. Dynamic Sitelinks comes as a benefit for SMB advertisers because the appearance of Sitelinks within the ads, for which the advertisers already pay for clicks on ad’s headline, would not be charged extra to them.
Matt Bisson also said that if the URL domain of the advertisers has deep links information present, then they can benefit from this new modification of Dynamic Sitelinks. Thus, the Bing algorithm would find out and display specific information from ad’s landing page that are more relevant to the queries inquired by the users. Microsoft pointed out that this auxiliary information would create better potential for attracting more number of clicks. Therefore, the advertisers would be benefited with augmented user confidence in the relevance of their ads without being charged for it.