Pinterest is fast catching up on social networking giants Facebook’s and Twitter’s vast and one of the most technically involving advertising businesses. The social scrap booking platform is in the process of devising a strategy for advertisers to specifically target a brand’s database of customers, for instance, those on an email list. Besides this, Pinterest is also involved in an endeavor to acknowledge their ads on Pinterest in accordance with the purchases which have been brought into effect by its users on the eCommerce site it has. This news was reported by Ad Age as a spokesperson from Pinterest revealed the plans which are in the process of being brought into materialization.
This Customer Database specific targeting by Pinterest is on the lines of Custom Audience Tool which Facebook has introduced around two years back in August 2012. Moreover, the conversion tracking tool which is another imminent technical advancement for Pinterest in the near future is expected to derive its inspiration from the ad playbook of Facebook. This tracking tool’s functioning would involve advertisers employing a tool called Pixel on its site wherein it will track which actions are performed by the users including tasks like product browsing, etc. However, the tracking tools domain would be bounded up to ad performance parameters only.