Pinterest’s advertising product can now target its existing users

Pinterest Logo with Push Pins

 

Pinterest is fast catching up on social networking giants Facebook’s and Twitter’s vast and one of the most technically involving advertising businesses. The social scrap booking platform is in the process of devising a strategy for advertisers to specifically target a brand’s database of customers, for instance, those on an email list. Besides this, Pinterest is also involved in an endeavor to acknowledge their ads on Pinterest in accordance with the purchases which have been brought into effect by its users on the eCommerce site it has. This news was reported by Ad Age as a spokesperson from Pinterest revealed the plans which are in the process of being brought into materialization.

This endeavor would also include a revision in the privacy policy and would be put to effect practically from next month. Spokesperson also elucidated that these changes would improve the understanding of how advertising campaigns are impacting the businesses and the degree of impact which also become more legible. Besides this, Promoted Pins becomes more pertinent for Pinners. While taking a step for on the advertising front, Pinterest has not overlooked the convenience of its users. The users would have the liberty to stop the ad targeting feature for themselves.

This Customer Database specific targeting by Pinterest is on the lines of Custom Audience Tool which Facebook has introduced around two years back in August 2012. Moreover, the conversion tracking tool which is another imminent technical advancement for Pinterest in the near future is expected to derive its inspiration from the ad playbook of Facebook. This tracking tool’s functioning would involve advertisers employing a tool called Pixel on its site wherein it will track which actions are performed by the users including tasks like product browsing, etc. However, the tracking tools domain would be bounded up to ad performance parameters only.

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She’s a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

About Anagha Naik

Anagha Naik is the Co-founder and Managing Director of AdPro Services. She's a passionate Digital Marketer who specialize in Search Engine Marketing, SEO and Social Media. Anagha can be found on Google Plus. Read more articles by Anagha Naik.

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