India has become one of the top smart phones markets in the world, as large number of sales are recorded in the past year. As we all know that having a smart phone encourages to get connected with internet. Due to which, we can see a tremendous growth in the number of mobile internet users in India.
According to IAMAI (Internet and Mobile Association of India) the number of users accessing the web on their mobile handsets in India is expected to reach 155 million by March 2014. The number is further expected to reach 185 million by June 2014.
No doubt, high speed 3G internet plans in urban areas are majorly supporting in getting people connected to the internet. However, the plans to launch 4G are in progress and it will also help in getting more mobile web user in India.
India is said to be one of the fastest growing internet markets in the world. More the people get connected to internet, it will build a huge platform for businesses to advertise and attract customers/clients online. We can see that many businesses have already started investing in online advertising and promotion.
Keeping in mind that majority of people are getting connected to internet through mobile devices, advertising platforms like Google Adwords, Facebook Ads, Bing Ads, etc are providing a separate feature to display ads on mobile phone. Also, the mobile apps for Android, Windows and other operating systems are providing the facility of displaying ads.
So we can say that, the increasing number of mobile users in India has opened a new market for businesses to advertise and promote their products or services online.
Mobile advertisement and promotion is considered very beneficial, providing good returns on investment. If you are looking to start with online advertisement and promotion but don’t have the idea where to start from, feel free to contact me and I will help you out.