Close Variant Matching option made obligatory in Google AdWords

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Until now, it was up to the users of Google AdWords to decide whether they want to opt for Close Variant Matching for the purpose of exact and phrase matching or not. However, this is set to change in the Continue reading

Google launches Call Conversion tracking feature to its advertising platform AdWords


The latest offering from Google, Adwords’ Call Conversion, is an amazing feature all advertisers have been looking for since the additionof call extension in ads. This featureenables detailed accounting of ad calls, aimed at accentuating the effectiveness of itscall extension Continue reading