Google merges Mobile Click Call Data for AdWords advertisers

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Google has been making several changes, though subtle, in its AdWords front of lately, the latest being amalgamation of two separate metric parameters into a single parameter on AdWord’s Mobile Click to Call. Google made this announcement in a Google+ Continue reading

Microsoft announces new Dynamic Sitelinks Feature for Bing Ads

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Microsoft follows Google yet again by introducing the latest Dynamic Sitelinks Attribute for Bing Ads. Justifying its new move, Microsoft explained that the Dynamic Sitelinks Feature is aimed at making improvements on grounds of relevance and click-through rates for SMB Continue reading